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The Hebrew University of Jerusalem
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עברית
Department of Marketing - Specialization (3228)
Track Minor Specialization- Marketing (3121)For Year:
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
Study Program
1st Year
Compulsory studies
.
Course id
Course name
Points
Semester
Until year
Basic course
Teaching program
55796
Preparatory Course in Mathematics
3
1
1
3228
55797
Statistics for Business Administration
3
1
1
3228
Total Compulsory Points: 6
Compulsory studies
.
Course id
Course name
Points
Semester
Until year
Basic course
Teaching program
55795
Business Economics A' (Micro)
3
3
2
3228
55815
Quantitative Models
3
3
2
3228
55821
Business Strategy
3
3
2
3228
55889
Business Data and Technology - MBA
3
3
2
3228
55902
Introduction to Financial Accounting
3
3
2
3228
55904
Introduction to Finance
3
3
2
3228
55905
Marketing Management
3
3
1
3228
55922
Organizational Behavior and Human Resource Management
3
3
2
3228
Total Compulsory Points: 24
Compulsory studies
.
Course id
Course name
Points
Semester
Until year
Basic course
Teaching program
55838
Marketing Research Methods
3
2
1
3228
55994
Advance Marketing Strategy
3
2
2
3228
Total Compulsory Points: 6
Compulsory elective studies
.
Course id
Course name
Points
Semester
Teaching program
55805
Statistical Methods for Business Administration
3
1
3228
55812
Data analysis for decision making
3
1
3228
or
.
Course id
Course name
Points
Semester
Teaching program
55508
Pricing Policy from the Marketing Mix Perspective
1
2
3228
55894
Career Management in Marketing
1
1
3228
55896
Digital Marketing – Practitioners' perspective
1
2
3228
Elective studies
.
Course id
Course name
Points
Semester
Teaching program
55508
Pricing Policy from the Marketing Mix Perspective
1
2
3228
55533
Digital Marketing Best Practices with G-CMO
2
1
3228
55698
social marketing
3
2
3228
55743
Brand Management
3
2
3228
55772
Using Exact Sciences Modeling Tools to Understand Social Phenomena
3
2
3228
55775
Crowdfunding and Alternative Markets
3
2
3228
55809
Auctions - Theory and Practice
3
1
3228
55916
Competition and Market Structure
3
2
3228
55921
New Product Policy
3
1
3228
55727
Customer Relationship Management Analytics
(NOT TAUGHT THIS YEAR)
3
2
3228
55773
Electronic Commerce and Advertising
(NOT TAUGHT THIS YEAR)
3
1
3228
55978
Consumer Behaviour
(NOT TAUGHT THIS YEAR)
3
1
3228
Elective studies
.
Course id
Course name
Points
Semester
Teaching program
55409
The PayTech Frontier
2
1
3228
55503
Organizational Memory
3
2
3228
55508
Pricing Policy from the Marketing Mix Perspective
1
2
3228
55533
Digital Marketing Best Practices with G-CMO
2
1
3228
55535
Financial Inclusion in the FinTech Era
2
2
3228
55541
Finnovation
4
9
3228
55680
Financial Innovations - Applied Research
2
2
3228
55691
Entrepreneurship in FinTech
2
2
3228
55698
social marketing
3
2
3228
55703
Text Minning for Business Applications
3
1
3228
55710
Topics in Financial Economics B
2
1
3228
55713
Behavioral and Experimental Finance
3
1
3228
55714
The Workings of Entrepreneurship and Innovation
3
2
3228
55718
Financial Regulation to Improve Markets: Principles, Institutions, Applications
2
2
3228
55719
Decision Making in Service Systems
3
1
3228
55720
Financial Analytics
3
2
3228
55721
Financial Innovations for Economic Development
3
1
3228
55723
Capital Markets in Israel – Behind the Scenes and into the Limelight
3
1
3228
55724
Data Science Practicum
3
2
3228
55728
Fixed Income Securities
3
1
3228
55731
Game theory
3
1
3228
55733
Game Theory: Models and Algorithms
3
2
3228
55735
Fintech
3
2
3228
55743
Brand Management
3
2
3228
55751
Business Economics B (Macro)
3
2
3228
55753
Contemporary Matters in Accounting and the Israeli Capital Market
3
1
3228
55759
Data Science for Finance
3
1
3228
55759
Data Science for Finance
3
1
3228
55762
Strategies for Sustainability
1
1
3228
55766
Entrepreneurial Finance
1
2
3228
55770
Regulation and Banking
2
1
3228
55772
Using Exact Sciences Modeling Tools to Understand Social Phenomena
3
2
3228
55775
Crowdfunding and Alternative Markets
3
2
3228
55783
Digital Health
2
1
3228
55788
Technology and Business
2
1
3228
55789
Reading Class for Advanced Students in Financial Economics
2
1
3228
55809
Auctions - Theory and Practice
3
1
3228
55811
Modelling of Complex Systems
3
2
3228
55814
Social Entrepreneurship OCIAL
2
2
3228
55817
Business Analysis Valuation
3
1
3228
55832
Financial Management
3
2
3228
55837
21st Century Medicine: Challenges and Possibilities
2
2
3228
55838
Marketing Research Methods
3
2
3228
55856
Risk Management and Capital Markets
2
1
3228
55880
Financial Statements Analysis
2
1
3228
55881
Managing Sustainable Global Value Chains
2
1
3228
55885
Air Transport Management
3
1
3228
55891
Forsight - Mega Trends, Driving Forces in Business
2
1
3228
55899
Advanced tools for Managers of investment portfolio with options and Accounting Disclosure
2
2
3228
55916
Competition and Market Structure
3
2
3228
55921
New Product Policy
3
1
3228
55932
Investment Fund Managment
6
9
3228
55933
Seminar for research students in data science & analitics
2
9
3228
55976
Competition and Regulation in the Israeli Economy
3
1
3228
55977
Stock Markets and Financial Systems around the World
3
1
3228
55979
The ledger is open: on Blockchain and Cryptocurrencies
3
2
3228
55998
Theories of Organization
3
1
3228
55310
Israeli Capital Market
(NOT TAUGHT THIS YEAR)
2
2
3228
55403
Business Markets & Economic Growth in East
(NOT TAUGHT THIS YEAR)
3
2
3228
55663
Mutual Funds
(NOT TAUGHT THIS YEAR)
1
2
3228
55665
Ethical Dilemmas in Business Management in The Information Age
(NOT TAUGHT THIS YEAR)
3
2
3228
55668
Trends and Innovation in Insurtech
(NOT TAUGHT THIS YEAR)
2
2
3228
55669
Blockchain and Cryptocurrencies
(NOT TAUGHT THIS YEAR)
1
2
3228
55689
Project Finance
(NOT TAUGHT THIS YEAR)
2
2
3228
55716
Strategic Cost Analysis
(NOT TAUGHT THIS YEAR)
3
2
3228
55722
Introduction to Fin Tech
(NOT TAUGHT THIS YEAR)
1
1
3228
55727
Customer Relationship Management Analytics
(NOT TAUGHT THIS YEAR)
3
2
3228
55760
Financial Reporting and Economic Analysis
(NOT TAUGHT THIS YEAR)
3
1
3228
55790
fintech analytics- credit risk
(NOT TAUGHT THIS YEAR)
1
2
3228
55798
Capital Markets and Institutional Investors
(NOT TAUGHT THIS YEAR)
3
2
3228
55799
Economic regulation and modeling of energy and water
(NOT TAUGHT THIS YEAR)
3
1
3228
55928
Money and Banking
(NOT TAUGHT THIS YEAR)
3
1
3228
55964
Sustainable Entrepreneurship
(NOT TAUGHT THIS YEAR)
2
2
3228
2nd Year
Compulsory studies
.
Course id
Course name
Points
Semester
Until year
Basic course
Teaching program
55795
Business Economics A' (Micro)
3
3
2
3228
55815
Quantitative Models
3
3
2
3228
55821
Business Strategy
3
3
2
3228
55889
Business Data and Technology - MBA
3
3
2
3228
55902
Introduction to Financial Accounting
3
3
2
3228
55904
Introduction to Finance
3
3
2
3228
55905
Marketing Management
3
3
1
3228
55922
Organizational Behavior and Human Resource Management
3
3
2
3228
Total Compulsory Points: 24
Compulsory elective studies
.
Course id
Course name
Points
Semester
Teaching program
55508
Pricing Policy from the Marketing Mix Perspective
1
2
3228
55894
Career Management in Marketing
1
1
3228
55896
Digital Marketing – Practitioners' perspective
1
2
3228
or
. Choose one seminar.
Course id
Course name
Points
Semester
Teaching program
55819
Seminar in Marketing
4
1
3228
55935
Research seminar on digital networks
4
2
3228
Elective studies
.
Course id
Course name
Points
Semester
Teaching program
55508
Pricing Policy from the Marketing Mix Perspective
1
2
3228
55533
Digital Marketing Best Practices with G-CMO
2
1
3228
55698
social marketing
3
2
3228
55743
Brand Management
3
2
3228
55772
Using Exact Sciences Modeling Tools to Understand Social Phenomena
3
2
3228
55775
Crowdfunding and Alternative Markets
3
2
3228
55809
Auctions - Theory and Practice
3
1
3228
55916
Competition and Market Structure
3
2
3228
55921
New Product Policy
3
1
3228
55727
Customer Relationship Management Analytics
(NOT TAUGHT THIS YEAR)
3
2
3228
55773
Electronic Commerce and Advertising
(NOT TAUGHT THIS YEAR)
3
1
3228
55978
Consumer Behaviour
(NOT TAUGHT THIS YEAR)
3
1
3228
Elective studies
.
Course id
Course name
Points
Semester
Teaching program
55409
The PayTech Frontier
2
1
3228
55503
Organizational Memory
3
2
3228
55508
Pricing Policy from the Marketing Mix Perspective
1
2
3228
55533
Digital Marketing Best Practices with G-CMO
2
1
3228
55535
Financial Inclusion in the FinTech Era
2
2
3228
55541
Finnovation
4
9
3228
55680
Financial Innovations - Applied Research
2
2
3228
55691
Entrepreneurship in FinTech
2
2
3228
55698
social marketing
3
2
3228
55703
Text Minning for Business Applications
3
1
3228
55710
Topics in Financial Economics B
2
1
3228
55713
Behavioral and Experimental Finance
3
1
3228
55714
The Workings of Entrepreneurship and Innovation
3
2
3228
55718
Financial Regulation to Improve Markets: Principles, Institutions, Applications
2
2
3228
55719
Decision Making in Service Systems
3
1
3228
55720
Financial Analytics
3
2
3228
55721
Financial Innovations for Economic Development
3
1
3228
55723
Capital Markets in Israel – Behind the Scenes and into the Limelight
3
1
3228
55724
Data Science Practicum
3
2
3228
55728
Fixed Income Securities
3
1
3228
55731
Game theory
3
1
3228
55733
Game Theory: Models and Algorithms
3
2
3228
55735
Fintech
3
2
3228
55743
Brand Management
3
2
3228
55751
Business Economics B (Macro)
3
2
3228
55753
Contemporary Matters in Accounting and the Israeli Capital Market
3
1
3228
55759
Data Science for Finance
3
1
3228
55759
Data Science for Finance
3
1
3228
55762
Strategies for Sustainability
1
1
3228
55766
Entrepreneurial Finance
1
2
3228
55770
Regulation and Banking
2
1
3228
55772
Using Exact Sciences Modeling Tools to Understand Social Phenomena
3
2
3228
55775
Crowdfunding and Alternative Markets
3
2
3228
55783
Digital Health
2
1
3228
55788
Technology and Business
2
1
3228
55789
Reading Class for Advanced Students in Financial Economics
2
1
3228
55809
Auctions - Theory and Practice
3
1
3228
55811
Modelling of Complex Systems
3
2
3228
55814
Social Entrepreneurship OCIAL
2
2
3228
55817
Business Analysis Valuation
3
1
3228
55832
Financial Management
3
2
3228
55837
21st Century Medicine: Challenges and Possibilities
2
2
3228
55838
Marketing Research Methods
3
2
3228
55856
Risk Management and Capital Markets
2
1
3228
55880
Financial Statements Analysis
2
1
3228
55881
Managing Sustainable Global Value Chains
2
1
3228
55885
Air Transport Management
3
1
3228
55891
Forsight - Mega Trends, Driving Forces in Business
2
1
3228
55899
Advanced tools for Managers of investment portfolio with options and Accounting Disclosure
2
2
3228
55916
Competition and Market Structure
3
2
3228
55921
New Product Policy
3
1
3228
55932
Investment Fund Managment
6
9
3228
55933
Seminar for research students in data science & analitics
2
9
3228
55976
Competition and Regulation in the Israeli Economy
3
1
3228
55977
Stock Markets and Financial Systems around the World
3
1
3228
55979
The ledger is open: on Blockchain and Cryptocurrencies
3
2
3228
55998
Theories of Organization
3
1
3228
55310
Israeli Capital Market
(NOT TAUGHT THIS YEAR)
2
2
3228
55403
Business Markets & Economic Growth in East
(NOT TAUGHT THIS YEAR)
3
2
3228
55663
Mutual Funds
(NOT TAUGHT THIS YEAR)
1
2
3228
55665
Ethical Dilemmas in Business Management in The Information Age
(NOT TAUGHT THIS YEAR)
3
2
3228
55668
Trends and Innovation in Insurtech
(NOT TAUGHT THIS YEAR)
2
2
3228
55669
Blockchain and Cryptocurrencies
(NOT TAUGHT THIS YEAR)
1
2
3228
55689
Project Finance
(NOT TAUGHT THIS YEAR)
2
2
3228
55716
Strategic Cost Analysis
(NOT TAUGHT THIS YEAR)
3
2
3228
55722
Introduction to Fin Tech
(NOT TAUGHT THIS YEAR)
1
1
3228
55727
Customer Relationship Management Analytics
(NOT TAUGHT THIS YEAR)
3
2
3228
55760
Financial Reporting and Economic Analysis
(NOT TAUGHT THIS YEAR)
3
1
3228
55790
fintech analytics- credit risk
(NOT TAUGHT THIS YEAR)
1
2
3228
55798
Capital Markets and Institutional Investors
(NOT TAUGHT THIS YEAR)
3
2
3228
55799
Economic regulation and modeling of energy and water
(NOT TAUGHT THIS YEAR)
3
1
3228
55928
Money and Banking
(NOT TAUGHT THIS YEAR)
3
1
3228
55964
Sustainable Entrepreneurship
(NOT TAUGHT THIS YEAR)
2
2
3228
Scope of studies in the track
Total Point in program Marketing - Specialization
( 3228)
years for the degree
2
Total percentage of tuition for the degree
200
Total for the degree (minimum)
48
Total for the degree (maximum)
48
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